From little kids to teens to adults, there’s an electronic something-er-other at Wal-Mart for every age. For the Electronics Department at Wal-Mart, print ads were used to target game systems to specific age groups. And the TV spot was used to target a much larger audience of electronics users, with “Mom” being the key-influencer.


DS ad.indd

Strikers ad.indd


gameboy ad.indd

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