Most people love a big ole turkey on Thanksgiving, but eating turkey isn’t something most people think about all year long. Plus, even if someone does think about turkey, they probably aren’t loyal to any particular brand. This marketing plan set out to solve both problems, stay top of mind all year long AND build brand loyalty. Building off a tiny fact mentioned in the brand background … 700 independent farmers … we were able to build one heck of a brand story. One that I’m incredibly proud to have been a part of. These farmers are some of the greatest people I’ve ever met and their stories go on for days.






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