A coalition of healthcare professionals, youth centers and child educators teamed up to create one voice that could speak out against childhood obesity. They needed a memorable name, a logo, 5-steps, in-clinic posters and branding posters. And all of this needed to target both kids and parents. Lucky for them I have two little kids and quite a bit of personal experience in fruit snacks and juice boxes so I was able to pull a ton of insight into this project.
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